Raising the price of sugar-sweetened sodas, coffees, teas and energy, sports and fruit drinks by an average of 31% reduced consumer purchases of those drinks by a third, according to a new analysis of restrictions implemented in five US cities.
“What we measured is how consumers change their consumption in response to price changes,” said study author Scott Kaplan, an assistant professor of economics at the US Naval Academy in Annapolis, Maryland.
“For every 1% increase in price, we found a 1% decrease in purchases of these products,” Kaplan said. “The decrease in consumer purchases occurred almost immediately after the taxes were put in place and stayed that way over the next three years of the study.”
“Sugar sweetened”. They’re not talking black coffee, they’re talking venti mocha latte - are they really any different from a milkshake?
Have you looked at the ingredient list on fruit juices? Most of the cartons in my grocery have water first, then high fructose corn syrup as the second ingredient