Minneapolis Mayor Jacob Frey is trying a unique strategy to get remote workers to return downtown: insulting them.

“I don’t know if you saw this study the other day,” Frey told an audience of 1,000 at Minneapolis Downtown Council’s annual meeting on Wednesday. “What this study clearly showed … is that when people who have the ability to come downtown to an office don’t — when they stay home sitting on their couch, with their nasty cat blanket, diddling on their laptop — if they do that for a few months, you become a loser!”

The comment was a “complete joke” and the study was made-up, the Minneapolis mayor’s office told Fortune, but there are serious facts to back up Frey’s worry about the impact of remote work on Minneapolis’ downtown economy.

  • @Misconduct
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    1411 months ago

    As an elder millennial I apparently got exposed to healthy doses myself and I refused to turn into one of those entitled twats. My family has strict instructions to put my ass in a home the second I tell them anything remotely resembling “pull yourself up by your bootstraps”. I refuse to be an emotional burden like so many boomers are on their kids/those around them. I would rather die alone in the cheapest home they can find or even on the streets before that happens