It just confuses me a little this happens to a game that is being waited for so badly. If they would be confident to successfully sell their game to end users, they wouldn’t need to force it on AMDs customers.

that’s true. i think there are two sides to it. on the one hand, there are also a lot of people upgrading their system specifically for Starfield… for those people, a Ryzen CPU/GPU gets a lot more attractive if the game they are building their new rig for comes with it and you save those 70 bucks. on the other hand, Bethesda and AMD make a big deal out of their “technological partnership” for this game, so it only seems logical to also have the game bundled with AMD hardware.