Key Points
- As shoppers await price cuts, retailers like Home Depot say their prices have stabilized and some national consumer brands have paused price increases or announced more modest ones.
- Yet some industry watchers predict deflation for food at home later this year.
- Falling prices could bring new challenges for retailers, such as pressure to drive more volume or look for ways to cover fixed costs, such as higher employee wages.
No really food is not a good example. People will always need to eat so you’re presenting a scenario where everyone has so much access to food and money that they can choose to forego some of it to enrich themselves. It will take a lot more than that to scare people. The idea that everyone will suddenly turn their backs on this consumer culture we’re living in is not keeping me up at night either.