Wendy’s Vows No Burger ‘Surge Pricing’ After Online Fury

www.thedailybeast.com

137

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Wendy’s Vows No Burger ‘Surge Pricing’ After Online Fury

www.thedailybeast.com

@vegeta to

News • 10 months ago

137

The fast-food chain’s “dynamic pricing” idea was seized upon and mocked by furious Baconator lovers and rival companies alike.

Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.

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