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A title drop is when a character in a movie says the title of the movie they’re in. Here’s a large-scale analysis of 73,921 movies from the last 80 years on how often, when and maybe even why that happens.
Exactly, you couldn’t call her anything else.
With my Jurassic Park example, I feel like the iconic “Welcome to Jurassic Park” was a title drop, but any simple reference to the name as a matter of fact wasn’t. It’s definitely contextual like you said.