Piracy and torrenting was always a service issue. Sure, there is some core of people who will never pay for content or a service. But, a lot of people will be happy to pay something for content, so long as they can get what they want without too much hassle. And that has largely been the landscape for the past decade or so. Apple Music popped up and gave people the same sort of access to music Napster did, at a cost which wasn’t ridiculous. It also didn’t host a million viruses and didn’t carry with it any sort of moral questions or legal risks. Netflix did the same for movies and TV, shrinking the space for video piracy. And many movie and TV producers are finally accepting the new paradigm and trying to carve out their own space which mimics the speed and convenience of piracy, while still earning them some money. We probably have a long way to go and a lot of growing pains. But, the fact that torrent traffic is falling and official streaming services’ bandwidth usage is growing shows that they are doing something right. That said, I suspect that we will see them fluctuate for a while as customers punish the more outlandish attempt to monetize streaming services. When the official services start getting too bad again, we’ll see more black flags flying. And that’s a good thing.
Piracy and torrenting was always a service issue. Sure, there is some core of people who will never pay for content or a service. But, a lot of people will be happy to pay something for content, so long as they can get what they want without too much hassle. And that has largely been the landscape for the past decade or so. Apple Music popped up and gave people the same sort of access to music Napster did, at a cost which wasn’t ridiculous. It also didn’t host a million viruses and didn’t carry with it any sort of moral questions or legal risks. Netflix did the same for movies and TV, shrinking the space for video piracy. And many movie and TV producers are finally accepting the new paradigm and trying to carve out their own space which mimics the speed and convenience of piracy, while still earning them some money. We probably have a long way to go and a lot of growing pains. But, the fact that torrent traffic is falling and official streaming services’ bandwidth usage is growing shows that they are doing something right. That said, I suspect that we will see them fluctuate for a while as customers punish the more outlandish attempt to monetize streaming services. When the official services start getting too bad again, we’ll see more black flags flying. And that’s a good thing.