Here’s the REAL reason: Apps grant Developers/Content owners more control/metrics/data about the user to feed their advertisers, which translates to more revenue. It’s way easier to hoover up data about the user outside of the browser sandbox, and in apps.
Here’s the REAL reason: Apps grant Developers/Content owners more control/metrics/data about the user to feed their advertisers, which translates to more revenue. It’s way easier to hoover up data about the user outside of the browser sandbox, and in apps.