force antagonizing interactions between people who would avoid each other in real life because arguments mean participation means more ad revenue.
It’s not even that they necessarily would avoid each other in real life, I find. It’s that the channels through which these confrontations take place are totally constructed to promote bad faith snap judgements. It’s why short form content is becoming more popular online, I think. Human expression is sort of pushed through a pasta strainer until it becomes the homogenous goop fuel that both spurns the parasocial gears and powers the skinner’s box roulette wheel at the core of all these services.
It’s not even that they necessarily would avoid each other in real life, I find. It’s that the channels through which these confrontations take place are totally constructed to promote bad faith snap judgements. It’s why short form content is becoming more popular online, I think. Human expression is sort of pushed through a pasta strainer until it becomes the homogenous goop fuel that both spurns the parasocial gears and powers the skinner’s box roulette wheel at the core of all these services.