The data brokerage industry is a multi-trillion dollar industry. And yet, there are only 8 billion people in the world, many of whom do not have internet access or if they do have very little data being traded. This means the average person’s data is worth in the order of $1,000 per year.

Given that these companies don’t actually do anything with the data, they just trade it, I think a reasonably excessive markup would be 30-50%. This means that $500-700 is being stolen from you every single year.

Every year, they’re stealing a brand new TV from you.