If you call yourself an older millennial, then you definitely grew up with Fruit Stripe gum, its wildly erratic zebra mascot, and the brightly colored sticks of gum with bold fruit flavors that lasted almost as long as it took you to read this sentence. Almost.

However, according to Fruit Stripe’s manufacturer, Ferrara Candy, the gum is being discontinued. (That’s big news to anyone who didn’t think it was discontinued about the time “Hannah Montana” went off the air.) “We have made the difficult decision to sunset Fruit Stripe Gum, but consumers may still be able to find the product at select retailers nationwide,” a Ferrara Candy representative said in a statement.

Fruit Stripe commercial from the 1960’s: https://www.youtube.com/watch?v=lUKenR9k238

More: https://www.snackhistory.com/fruit-stripe-gum/

  • ArugulaZ
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    17111 months ago

    Fruit Stripe gum had the unfortunate distinction of being the most delicious thing you’ve ever put in your mouth, a total whirlwind of flavor… for five seconds. Then it’s just sugar, then shortly after that, it’s just nothing. It’s like something Willy Wonka would have wished for on a monkey’s paw.

    • OptionalOP
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      3911 months ago

      Don’t forget it smelled fantastic too.

      • @somethingsnappy
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        1111 months ago

        Don’t tell anyone, but I have a pack I literally keep to smell. Do my kids know about it? Nope.

    • @MuhammadJesusGaySex
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      3411 months ago

      As an older millennial this is the most amazing description of this gum that I wish I would have thought of.

    • @Raptor_007
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      2211 months ago

      Man, that is perfect. Just thinking about it, I could mentally taste it. God only knows how long it’s been. It was a truly remarkable flavor.

      • @NegativeInf
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        311 months ago

        The taste I imagined was probably stronger than the taste after the first 5 seconds. Lol.

  • @Czarb
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    6611 months ago

    Ah yes. The memories of a few minutes of flavor and a few more of sadness as you chew hoping it would return.

    I’ll never forget that time at 6yrs old when I just kept chewing. It eventually just disintegrated and I was left with the consistency of old wet kleenex. I had to literally scrape my tongue to get rid of it all.

    • @[email protected]
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      11 months ago

      You got the flavor to last for several minutes??! I swear it lasted maybe a dozen chews or so and then lost all flavor.

      It looked like something that I really wanted to love, but within seconds it was pure disappointment.

  • gregorum
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    11 months ago

    It was gone five minutes after you put it in your mouth. But the memory is forever.

    if you call yourself an old millennial

    Shut up, that was some old-school Gen X shit.

    Ugh, whatever

    • quicklime
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      911 months ago

      There was a short time around 1977, during which my wildest fantasy of the best and happiest thing that could possibly happen to me (short of truly fantastical and nigh-impossible things like going to Disneyland, which I wasn’t yet sure really existed) would have been to receive multiple packs of Fruit Stripe gum.

    • @Earthwormjim91
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      -211 months ago

      It was boomer shit lol. It first came out in 1969 when younger boomers were hitting childhood and adolescence.

        • @Earthwormjim91
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          311 months ago

          Yeah so the absolute oldest Gen X were 4 when it came out.

          The younger Boomers were 5-15 when it came out.

          • gregorum
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            11 months ago

            So you’re basing 58 years of targeted sales at Gen Xers because of, what, kids in 1965 were four years old when it came out? Are you the dumbest person in history, or just the dumbest person here? You do realize that there were years after 1965, right? None of what you’re saying makes sense. 

            • roguetrick
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              1011 months ago

              Could you imagine our reactions if we told ourselves as kids we’d grow up and electronically argue about this stupid shit when we were old. The mix of wonder and soul crushing despair.

              • gregorum
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                11 months ago

                if you’re saying that you feel ashamed of yourself, you should.

                • roguetrick
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                  611 months ago

                  I guess I feel a small bit of shame for reading this deep in a dumb argument for a laugh, but we all have our guilty pleasures.

            • @almar_quigley
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              411 months ago

              Yo, you got some real boomer energy there for a gen xer.

                • @almar_quigley
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                  211 months ago

                  lol, you’re whole presence here in this thread.

            • @[email protected]
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              11 months ago

              Jesus Christ, everybody just block this fucking guy.

              If you haven’t read the thread, don’t bother. Trust me.

        • @[email protected]
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          011 months ago

          So the oldest Gen Xers were 4 years old, is the point. Gen X wasn’t the original target demographic, but rather they grew into being good consumers of Fruit Stripe Gum™

          • gregorum
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            -711 months ago

            are you trying to argue that small children, even 4 year-olds, weren’t in the target demographic for fruit-flavored gum primarily sold in toy stores?

            lmao

            • @[email protected]
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              11 months ago

              are you trying to argue that small children weren’t in the target demographic for fruit-flavored gum primarily sold in toy stores?

              No

              are you trying to argue that 4 year-olds weren’t in the target demographic for fruit-flavored gum primarily sold in toy stores?

              Yes

              Either way I think you care a lot more about this than is healthy

              • gregorum
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                11 months ago

                I’m sorry you can’t see how outrageously preposterous that is.

                take a break from the internet for a while… also, pointing out that you’re wrong doesn’t mean I “care about this more than is healthy” but thanks for the high-school level of deflection. cute.

                • @[email protected]
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                  211 months ago

                  You seem angry about a candy released in 1969 being marketed to baby boomers, who were 5-23 years old at the time. Are you angry about that?

    • dual_sport_dork 🐧🗡️
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      1811 months ago

      It did, on the insides of the wrappers. They never worked very well, and even if you could get one to transfer they tended to last about as long as the flavor in the gum itself did.

    • @Manifish_Destiny
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      411 months ago

      I always gave myself a half sleeve while eating an entire pack

  • Ricky Rigatoni
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    1111 months ago

    i had fruit stripe gummies a few years ago and they tasted like ass rubbed with fruit

    • Uglyhead
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      2211 months ago

      No no,… tasted brilliant as fuck for,…2 minutes— then like shite.

  • @MrJameGumb
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    911 months ago

    I can’t say I’m entirely surprised… I distinctly remember getting Fruit Stripe gum because it just looked so cool and being disappointed that it wasn’t actually very good every time lol

    • dual_sport_dork 🐧🗡️
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      11 months ago

      It was terrible then, and it’s till terrible now. But I still buy a pack from the local dollar store every now and again, just for the nostalgia.

      I guess we still have Bazooka Joe, at least for now.

  • @NucleusAdumbens
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    811 months ago

    New favorite job title, from the article: “General Manager of the Sugar Portfolio at Ferrara Candy Company”

  • 🖖USS-Ethernet
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    611 months ago

    Wow the memories. Like everyone said, the flavor lasted for seconds at best. It’s currently going for $140-200 for 12 packs on ebay.

    • @[email protected]
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      311 months ago

      Incredible. It’s the only gum I’ve ever tried that crumbled to bits when chewed. Even just bought, it was like it had been sitting in the Arizona sun for decades.

    • @andrewta
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      211 months ago

      I can see your handle that you commented something but it’s just blank for the comment

      • Beefalo
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        111 months ago

        It’s a video loop of cartoon Spiderman grasping at a disappearing mist. I guess it’s a gif but it also has a play/pause function so who knows what format it is.

        It’s hard to tell what will actually function on Lemmy. I think WebP files that aren’t jpegs have been causing grief too, I see a lot of blank posts that are probably that format. A ton of pictures are WebP now even though you’d expect an older format.

        Also I’m on desktop, so if you’re mobile that might explain things.

        • @andrewta
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          111 months ago

          Mobile using voyager (not the ios app the web browser version) on lemmy.world

      • @Feathercrown
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        111 months ago

        Are you on a client that can’t handle gif (or video? looks like it auto-converted) replies? It was the spiderman grasping at dust one

        • @andrewta
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          11 months ago

          I’m on lemmy.world and using voyager on mobile not the ios app, the web browser

          • @Feathercrown
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            111 months ago

            I’m using Chrome to view lemmy.world directly, should be similar. Weird

  • @marx2k
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    211 months ago

    Never heard of this. Looks like vegetarian bacon strips

    • @[email protected]
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      611 months ago

      They’re worse because they’re just as tough but taste of fruit for all of 5 seconds as opposed to salty smoky bacon flavor