Wendy’s CEO Kirk Tanner said that the it will start testing dynamic pricing, also known as surge pricing, as early as next year.

Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.

During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year.

  • @MrJameGumb
    13•3 months ago

    I’m assuming by “dynamic pricing” they mean the regular full price menu when it’s slow, and more expensive at lunchtime and rush hour when no one has time to complain about it…

    • @Chocrates
      9•3 months ago

      I wonder what it says about me that it never crossed my mind that they would lower prices, only that they would increase it when there is more demand

      • @MrJameGumb
        11•3 months ago

        It says that you’ve been paying attention lol

        • @Chocrates
          2•3 months ago

          Welp fast food is garbage and poison so maybe this will be the excuse to clean up my diet.

  • @agent_flounderEnglish
    9•3 months ago

    Grrrr. God damnit can’t any company not totally suck ass?

    • @Chocrates
      2•3 months ago

      I think once you file your Corporate paperwork you immediately turn evil. Corporations have a duty to make money at all costs and I am not sure that that is moral anymore.

  • @AshMan85
    3•3 months ago

    Cool, will stop buying Wendy’s next year