Jimi Hendrix suffered minor burns after he set fire to his guitar for the first time at The Astoria Theatre in London, England. That night, he shared the stage with The Walker Brothers, Cat Stevens and, believe it or not, Engelbert Humperdinck. Looking for a way to increase exposure for The Experience, it was journalist Keith Altham who first suggested Jimi set his guitar ablaze. In the wake of the stunt, members of London’s press labeled Hendrix the “Black Elvis” and the “Wild Man of Borneo.” After the show, Tony Garland, Hendrix’s press agent, scooped up the remains of the Stratocaster, took them home and placed them in the garage of his parent’s home. Years later, Garland’s nephew found the remains of the guitar, did a little research and the burnt axe was auctioned off in 2007 for $575,000.