Geoff Keighley’s Summer Game Fest begins later this week and people around the world are excited to see all the trailers and teasers. And a new report, corroborated by Kotaku, reveals the high price it costs publishers and devs to show their games at the event.

On June 7, Summer Game Fest 2024 kicks off with a large streaming showcase featuring new trailers for upcoming games. The yearly showcase has become more important for the video game industry after the slow death of E3, the previous big summer event where new games would get teased and revealed. Millions of people will be tuning in on Friday to see what’s coming next. And if you want to be a part of all this, you just need to spend a few hundred thousand dollars.