We saw the first billboard while driving along Lake Road. We’d driven the road a hundred times before, because it was the only road out of town that went anywhere worth going, and there was fuck-all to do in town except get drunk, get stoned, and get in trouble. Lake Road let us go ice fishing in the winter. Lake Road let us go camping in the summer. Lake Road let us drive and pretend like we would keep going, like one day we would get out for good.