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I saw this type of labeling all over Chile and Argentina a few months ago. It was similar to the Prop 65 warnings in California: too many warnings waters down the message.
I hope they take an approach that allows normal, non-ultraprocessed food to go without the label.
Meh. Informational labelling is only ever going to be supplanting marketing noise on a product anyway.
Any actual fact printed on the packaging is better than “100% natural ingredients*”, “the healthy choice**”, “99% fat free***”, and non-representative imagery****
* The 17% puréed orphans is entirely natural.
** when consumed at the recommended serving size once a month.
*** but 25% sugar
**** serving suggestion
Those signs won’t stop Americans because we can’t read.
