Toothpaste companies give free products to freshly graduated dental students, then ask them if they would recommend it. They get a bunch of “sure, whatever, yeah” replies and boom, “9 out of 10 dentists recommend! We can’t say 10 out of 10 because legal says that opens us up to lawsuits.”

How fuckin bad does a toothpaste have to be for 10% of dentists to go “nah bro you shouldn’t use this shit”

Marketing, folks. Marketing.

But you can’t show their face on TV. This is fake news.