New users have piled in to the Chinese social media app RedNote just days before a proposed US ban on the popular social media app TikTok, as the lesser-known company rushes to capitalize on the sudden influx while walking a delicate line of moderating English-language content.

  • nocturne
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    251 day ago

    When I first downloaded it, everything was in Chinese. There was no option to enter a U.S. telephone number to complete registration. Today, you can fully view the app in English and enter a U.S. phone number. They are adapting quickly.

  • @dance_ninja
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    171 day ago

    Curious that they’re calling it “RedNote” instead of “Little Red Book.”

    • davel [he/him]
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      121 day ago

      In only two days, more than 700,000 new users joined Xiaohongshu, a person close to the company said.

      RemindMe! 7 days

    • @[email protected]
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      91 day ago

      Because tiktok still works. The majority won’t seek out something else until the day that tiktok turns off (assuming that it does.)