Wanda Brewer was grieving. After losing her brother, she found comfort in an unexpected place: a soap-opera-esque story on Instagram told in 60-second increments. The story? A mafia boss torn between power, family and love. Wanda’s not alone. Millions are bingeing these bite-sized, ultra-dramatic "vertical shorts," where sexy werewolves, ruthless billionaires, and love triangles unfold one minute at a time.

Wanda Brewer was grieving. After losing her brother, she found comfort in an unexpected place: a soap-opera-esque story on Instagram told in 60-second increments. The story? A mafia boss torn between power, family and love.

Wanda’s not alone. Millions are bingeing these bite-sized, ultra-dramatic vertical shorts, where sexy werewolves, ruthless billionaires, and love triangles unfold one minute at a time — hooking viewers with cliffhangers and high-stakes drama.

From China’s multi-billion-dollar booming industry to your TikTok feed, these soapy, over-the-top dramas are changing the way we watch — and pay for — entertainment. This Valentine’s Day, Endless Thread explores the rise and Americanization of vertical short dramas.

Show notes:

“Werewolf Billionaire CEO Husbands Are Taking Over Hollywood” (Rolling Stone)
“Minute-Long Soap Operas Are Here. Is America Ready?” (The New York Times)
“2024 Short Drama Overseas Marketing White Paper” (TikTok)

Credits:

Episode producer: Cici Yongshi Yu

Co-hosts: Ben Brock Johnson, Amory Sivertson

Show producers: Samata Joshi, Dean Russell, Grace Tatter, Katelyn Harrop and Frannie Monahan.

Mixer and sound designer: Emily Jankowski, Paul Vaitkus