As flu rages, the Trump administration has pulled the plug on a Centers for Disease Control and Prevention flu immunization campaign that targeted high-risk groups, including pregnant women.

Summary

The CDC has halted its “Wild to Mild” flu vaccination campaign, which used animal imagery to illustrate how immunization can lessen flu symptoms.

The campaign was discontinued following a review by the Department of Health and Human Services during Robert F. Kennedy Jr.’s early tenure at HHS.

The decision comes amid a severe flu season with record hospitalizations, despite the campaign’s effectiveness in reaching millions through digital and transit ads.