Warner Bros Discovery CEO has a Superman promotional blitzkrieg in the works, one similar to what the studio executed with Barbie across various silos of the conglomerate including plugs on Food Network and HGTV.

I disagree with Zaslav in general, but a long as he wants to give DC Studios money and leave them alone, I’m fine if he wants to take a little credit.

The comparison to Barbie is silly, but I understand the goal to make the film have a wide appeal.