The point he makes in this episode about the menu prices. This is probably the same reason your supermarkets don’t include sales tax on the pricing. If they did most people would go to the “cheaper” one.

Most of the world have laws to require this, and things are much clearer.

No one will change this behaviour voluntarily, as they showed people will see the ones that don’t change as cheaper, even when in reality they’re not.

If everyone has to change to meet legal requirements, then they will all need to change and it’ll be fine.

“I don’t tip. I don’t tip because society says I have to. All right, if someone deserves a tip, if they really put forth an effort, I’ll give them something a little something extra. But this tipping automatically, it’s for the birds.”

If there’s any sort of tipping involved, I am not interested in the service whatsoever.

If there is no “0” or “No Tip” Option the moment you show me the screen, I will only go into the submenu to type in “0”. If you make me work to give equal or less than 10%, you gonna get nothing.