Chelsea have been refused permission to sign a shirt sponsorship deal with Paramount Plus by the Premier League due to concerns it could cause problems with the league’s broadcast partners.
The club are instead holding discussions with gambling company Stake.com despite the upcoming betting sponsorship ban in the top flight.
In April, Premier League clubs voted for a landmark ban on gambling companies sponsoring the front of shirts, although sleeve sponsorships and LED pitchside advertising will still be permitted. Those affected have until the start of the 2026-27 campaign to find...