Independence and functionality shape the relationship with artificial intelligence
www.helsinkitimes.fi
The dynamics of individuals' relationship with technology, specifically artificial intelligence (AI), are heavily influenced by psychological basic needs. A recent study conducted at Tampere University in Finland has revealed that the degree to which a person experiences independence, competence, and belongingness while using technology plays a significant role in shaping their attitudes towards AI.

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In this research, two surveys were conducted to study people’s attitudes towards technology, specifically AI. The first survey included around 8,800 individuals aged 18 to 75 from six European countries. Positive and negative attitudes towards AI were connected to psychological needs such as competence and belongingness. The study found that Finnish respondents’ positive attitude towards AI was also linked to perceived independence in using technology.

The second study focused on Finnish respondents aged 18 to 80 and used a longitudinal design to explore the relationship between autonomy, belongingness, and attitudes towards AI. The researchers discovered that increasing feelings of autonomy and belongingness led to greater positivity and reduced negativity towards AI. The study considered various social and psychological factors influencing attitudes over time.

The research sheds light on how psychological needs and attitudes towards AI are interconnected. Understanding these attitudes is crucial due to the ongoing growth of AI. The study highlights the potential benefits of having a positive attitude towards AI, especially amid AI transformation.

The research was conducted as part of the “Urban AI” project, which explores perceptions of AI in urban settings and the “Self & Technology” project, focusing on Europeans’ self-understanding and identity in a technologized world. The study provides insights that can enhance the effective and nuanced use of AI technologies.