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That’s a new one, an ad presented in the form of an academic paper.
Lol. You’re right, it is very ad-ish, although I’ve been unable to find it for sale anywhere though. I did find a similar device with a different name, maybe it could be that company just getting the idea out there. Thing is, even that other company doesn’t actually have any for sale at the moment.
At any rate, it really reminded me of the pet episode of The Future Of, and their dog internet. Wit all the stuff available for dogs/pets it wouldn’t surprise me if something like this gains some traction.