TIL the founders of Outback Steakhouse intentionally decided not to visit Australia, as they were concerned that having too much authenticity would confuse customers

www.entrepreneurship.org

cross-posted to:
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TIL the founders of Outback Steakhouse intentionally decided not to visit Australia, as they were concerned that having too much authenticity would confuse customers

www.entrepreneurship.org

L4sBotB to

Today I LearnedEnglish • 1 year ago

cross-posted to:
[email protected]

“Steaking Acclaim:” How Outback Steakhouse Went from Down Under, all the Way to the Top

www.entrepreneurship.org

Combining the allure and fun of an Australian theme with savvy advertising and PR, plus sports-related sponsorships led Outback Steakhouse to the top slotted brand in the steakhouse business, with over 700 locations globally.

Combining the allure and fun of an Australian theme with savvy advertising and PR plus sports related sponsorships led Outback Steakhouse to the top slotted brand in the steakhouse business with over 700 locations globally

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