Is this why they raised prices? To pay for this nonsense?

This is the best summary I could come up with:

Netflix recently shuttered the longstanding mail-order DVD service that led to the closure of video stores around the world and ushered in the era of streaming.

According to a Bloomberg report quoting Josh Simon, the company’s vice president of consumer products, Netflix aims to open a network of stores offering retail, dining and live entertainment that leverage its TV shows and movies.

Earlier this year, the streamer opened a pop-up restaurant in Los Angeles featuring menu items created by chefs associated with Netflix cooking shows.

The company has also launched pop-up stores offering merchandise from its hit show Stranger Things in cities such as Paris, Las Vegas and Chicago.

It’s more than just a place for your remote control to gravitate to at the end of a long day," said Rick Munarriz, a senior media analyst with the investment advice company, The Motley Fool, in a statement to NPR.

If Disney and NBC Universal can operate theme parks I give Netflix a decent shot of succeeding with this venture."

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