Cooperative Android manufacturers only get 12 percent of search revenue
How much more does Google pay for an Apple user than an Android one? A lot. It was recently revealed in the Epic v. Google trial (Google has a few monopoly lawsuits going on) that the highest tier of search revenue share for cooperative Android OEMs is only 12 percent, a third of what Google pays Apple. In terms of total cash amount, it’s reasonable to assume Apple gets more total money than many smaller companies but to see the direct breakdown that each Apple user is worth three times more than an Android user is a new insight.
Is that because it’s a closed ecosystem? Google also made the OS for Android, so don’t they have a lot of control there?
But iOS users are, however, usually not technically literate and privacy-conscious enough to
- Change their search engine engine
- Block ads ads
and usually also somewhat more impressionable by marketing (I mean they bought an iPhone after all) and have higher income
I just hope Google loses the case. We need more search competition without some monetary barrier. If a small company makes a better search engine than Google, it shouldn’t require them to pay Google amounts of money to be even be considered on a list.
This is the best summary I could come up with:
The big participants in this program are/were Motorola, LG, and HMD, which had at least 98 percent of their devices qualify.
Other brands like Xiaomi, Sony, Sharp, and BBK (that’s OnePlus, Oppo, and Vivo) were at 70 percent.
Android partners don’t just get search revenue; they also get a cut of Google Play app sales and ads run on their devices.
Notably absent from that list is Samsung, which, as the biggest Android OEM, has its own deal with Google.
We’re unsure how that was calculated, but Apple gets an $18 billion-a-year lump sum payment plus the 36 percent revenue share.
Pichai recently justified the huge payment gap by saying that Google has to share Android revenue with carriers, too, but that’s not true in Apple’s case.
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