Bitcoin Suisse is preparing for the next bull market by re-inventing itself as a fully-fledged “crypto asset manager” and wealth advisory firm that caters for an emerging breed of ultra high-net-worth individuals and crypto-curious institutions.

The strategy involves complex efforts by the digital asset gateway to secure a license from the Swiss Financial Market Supervisory Authority (FINMA), Switzerland’s financial regulator, as well as expanding operations into the European Union, the United Kingdom and the United Arab Emirates.