Tourism body Visit Wales hopes the new initiative will attract those visiting the "virtual Wales" to also visit the country in the real world in future.

The launch of Wales in the metaverse hopes to give virtual visitors from all over the world the chance to see what the country has to offer.

Tourism body Visit Wales has created the immersive experience with the aim of platforming some of Wales’s experiences and attractions.

Around 600 million people visit the metaverse each year, across a number of platforms.

The Welsh metaverse is being hosted on platform Spatial.

Organisers say they believe Wales is also the first European nation to use this approach to market itself as a tourism destination.

The announcement comes after a report by a committee of MPs published last July found Wales “lacked a coherent brand” to attract overseas visitors.

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Visitors to the virtual Wales can take on quests including building an interactive itinerary which includes real-life Wales-based activities.

  • @breadsmasherEnglish
    -4•2 months ago

    “Visit wales! its identical to england but the locals are angry about the welsh language”