It ran 110 minutes, but Google managed to reference AI a whopping 121 times during Google I/O 2024 (by its own count). CEO Sundar Pichai referenced the figure to wrap up the presentation, cheekily stating that the company was doing the “hard work” of counting for us
This is the most fun hype cycle I have experienced in my life
Sure, it’s fun, but there are some particularly ridiculous “AI” products that, while funny, are kind of annoying.
The funny dramatically outweighs the annoying for me honestly, it’s not like this kind of advertising is more annoying than ads used to be