We actually went over this whole thing when I was in design school. Later, I interviewed with a company that had some e who used to be on the Pepsi marketing team in the room that was responsible for green-lighting this.
Nope. When Pepsi redesigned its logo in 2015 or whatever, the designer put together this huge style guide book that was full of this crap about the logo. It was ridiculous.
edit: if you’ve never seen it…
We actually went over this whole thing when I was in design school. Later, I interviewed with a company that had some e who used to be on the Pepsi marketing team in the room that was responsible for green-lighting this.
It was an interesting conversation.
So this thing isn’t parody?
Nope. When Pepsi redesigned its logo in 2015 or whatever, the designer put together this huge style guide book that was full of this crap about the logo. It was ridiculous.
Pages and pages of it
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I like it. I like that different variations of the Pepsi logo are derived by imagining Pepsi planet, imagining rotating it and taking a 2d snapshot.