The Japanese town of Fujikawaguchiko has erected a giant black net to block views of Mount Fuji, a reaction to the town’s huge popularity on Instagram and other social media platforms.

“It is regrettable that we had to take such measures,” a local official told CNN last month, when the town’s council decided to block the most popular Fuji views with a 66-foot-long (20-meter) black screen, which was erected on May 21.

The small town in Yamanashi prefecture has become the center of an international controversy in recent weeks. A specific viewpoint in Fujikawaguchiko, which is at the foot of Mount Fuji and near the starting point for one of the most-used trails up the mountain, became so popular with visitors that it was causing problems for locals.

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    “It is regrettable that we had to take such measures,” a local official told CNN last month, when the town’s council decided to block the most popular Fuji views with a 66-foot-long (20-meter) black screen, which was erected on May 21.

    The statement added that the photo spot “attracts a constant stream of foreigners from early morning to late at night, and even local residents are unable to communicate with them when they caution them in Japanese.”

    More than three million people per month visited in March and April 2024, and the record-shattering trend seems on track to continue as North American and European tourists plan their summer holidays.

    This means that there’s no money coming in – from entry tickets, museum passes, or hotel fees – to balance out the damage caused by thousands of visitors or the erosion, trash and traffic issues they bring with them.

    “We offer our sincere apologies to local residents, customers of these stores, and others for inciting inconvenience and concern due to the popularization of the Lawson Kawaguchiko Station Branch,” the company said in a May 5 statement.

    Lawson’s added that it would hire private security guards for the Kawaguchiko store and put up signs in multiple languages asking tourists not to litter or block roads.


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