Lightning Process founder, Dr Phil Parker, who’s not a medical doctor but has a PhD in psychology of health, told us his course was “not a mindset or positive thinking approach,” but one that uses “the brain to influence physiological changes”, backed by peer-reviewed evidence.

The coach on the course we attended said “thoughts about your symptoms, your worry about whether it’s ever going to go - that’s what keeps the neurology going.”

So in other words, a charletain is selling a fake cure to a real disease.