The secret third option to pour some water on fiery demand is not exactly popular, but it is simple: Make the tickets more expensive on the primary market.

It’s easy to see why artists are reluctant to set their prices to what a ticket would sell for on, say, StubHub. Fans would rightfully complain, and many musicians do want to give all fans the chance to come to their shows. But one surefire way to deter scalpers would be to raise prices and narrow the margin that a reseller could make by flipping a ticket. (Theoretically, there’s a ceiling on what people would pay for concert tickets, and surpassing it would quench demand.) There’s a logic to doing so for artists: If a ticket sells for $100 on the resale market compared to $50 on the primary market, “the scalper’s making more than you are from your art and your labor,” notes Koebler.

Leave it to an economist to find the “solution” that completely ignores the actual problem.