They do this here in the UK too but because we use the metric system now you just add or take away a zero. It registers in your awareness but you don’t need to go away and install an app on your phone in order to convert it.
The challenge in comparison is more due to different sized packages than unit of measurement. If one brand makes packages in 8, 11.5, and 14.2 ounces, and a competitor makes 6, 9.5, and 12.7 ounce packages, it would make most break out a calculator to compare them when exclusively labeled by package price.
They do this here in the UK too but because we use the metric system now you just add or take away a zero. It registers in your awareness but you don’t need to go away and install an app on your phone in order to convert it.
The challenge in comparison is more due to different sized packages than unit of measurement. If one brand makes packages in 8, 11.5, and 14.2 ounces, and a competitor makes 6, 9.5, and 12.7 ounce packages, it would make most break out a calculator to compare them when exclusively labeled by package price.