I have had a theory for a long time that this just makes me believe it more. My theory is that so much viral shit we see online is not organic. It’s all cooked up by rooms full of twenty something ad agencies and how do you measure effect on viral campaigns? You need a way to search reach and what better way than making up dumb new words that nobody ever uses so you can query it later on. Watch in an election year and count all the new words used and ask if they’re vague or if they’re words that can be used to measure reach