Cracker Barrel’s CEO faces an uphill battle to revive the restaurant chain after a blunt admission sent stock prices plummeting 20 per cent.

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    107 months ago

    I am probably the target audience for the traditional Cracker Barrel customer (50+ white male). I have not been in years. The experience was wholly unremarkable. I can’t hear the name without thinking of Chef from Southpark asking the children, “How are my little crackers?” If I wanted to catch covid, Cracker Barrel seems like a good place to look. Other than that, CB seems like the restaurant most likely to have a Stars and Bars flag available for purchase.