McDonald’s is fighting back against viral tweets and media reports that it says have exaggerated its price increases.

In a post on the company’s website Wednesday, McDonald’s U.S. President Joe Erlinger said reports suggesting the price of the average Big Mac has doubled since 2019 were false. McDonald’s said the average U.S. Big Mac was $4.39 in 2019 and now costs $5.29, a 20.5% increase.

Erlinger acknowledged that he and many franchisees were frustrated by a post on X last summer about a Big Mac meal in Connecticut that cost $18, calling the price “an exception.”

McDonald’s saw a marked slowdown in store traffic in the first three months of this year as inflation-weary customers in the U.S. and other big markets ate out less often.

“It’s clear that we — together with our franchisees — must remain laser-focused on value and affordability,” Erlinger said.

  • @Garbanzo
    link
    English
    716 months ago

    Motherfucker acting like the price increases are modest while charging 3.29 for a fucking Hash Brown. I get it, your customers eat McDonald’s so it’s easy to assume they’re stupid, but you can be pretty fucking stupid and still realize that the total price of your meal is ridiculous.

    • @jordanlund
      link
      276 months ago

      They also ditched the $1 any size drink pricing.

      • @ki77erb
        link
        176 months ago

        When they dropped the $1 iced tea, I knew shit got real.

        • Blackout
          link
          fedilink
          76 months ago

          You can’t get dirty water for $1 anymore? What a ripoff.