McDonald’s is fighting back against viral tweets and media reports that it says have exaggerated its price increases.
In a post on the company’s website Wednesday, McDonald’s U.S. President Joe Erlinger said reports suggesting the price of the average Big Mac has doubled since 2019 were false. McDonald’s said the average U.S. Big Mac was $4.39 in 2019 and now costs $5.29, a 20.5% increase.
Erlinger acknowledged that he and many franchisees were frustrated by a post on X last summer about a Big Mac meal in Connecticut that cost $18, calling the price “an exception.”
McDonald’s saw a marked slowdown in store traffic in the first three months of this year as inflation-weary customers in the U.S. and other big markets ate out less often.
“It’s clear that we — together with our franchisees — must remain laser-focused on value and affordability,” Erlinger said.
The problem with that logic is that McDonalds has not upped the value of their product. I didn’t take Business 101, but I’m pretty sure it’d be considered bad business to try and sell the same piece of shit you’ve always sold for a higher price than you typically sell for.
Business 101, the real goal is to try and sell a cheaper to produce piece of shit you’ve always sold, while simultaneously raising the prices. Now that’s building value 😎
Going with that logic, McD’s should cut costs by doing away with their septic system & just feed all of that shit directly back into their supply chain.
They could have a hose running back to the kitchen that plops some shit right on the bun with each flush!
If you’re lucky, you get to eat the same burger twice!!
You sound like a straight-shooter with ‘upper management’ written all over ya!
Nono no.
You see, that’s covered in the “Ethical Business 101”.