I’ve clicked on ads “plenty of times” on purpose.

Probably a half dozen a year at one point.

There was a period of time where some sites I visited hit the sweet spot of only using advertisers that were moderately relevant to the content or to similar interests that people who would be perusing that content might have.

If the ads are for things I might be interested in, I’ll click.

It’s utterly shocking that with as much as most service providers and companies actually know about the average person that we’ve so thoroughly failed to target ads at people.

Couple that with ads being an occasional attack vector because nobody properly vets shit anymore and it’s not worth it to whitelist most sites in my adblocker unless I’m REALLY interested in supporting them.

I avoid YouTube and that sort of stuff like the plague unless I need to repair an appliance or a car or something, so outside of text ads, the only ads I regularly see anymore are the occasional totally irrelevant commercial on a streaming service.

Once upon a time Hulu let you PICK what kind of ads you wanted to see, which was the tiniest of baby steps in the right direction.

We had the potential to drill down, do the hard work, and provide relevant, interesting, and specific ads, and the corporate fuckis at the top chose greed.

I almost feel bad for people who work in advertising.

A few of them.

Maybe.