• @WhoRoger
    link
    311 year ago

    I’ve always been wondering to what degree are logs accurate, or rather believable as presented.

    Such as when it comes to affiliate marketing, or ads. How can I, as a customer, know the numbers Amazon or Google about how many people used my link / seen my ad, aren’t full of shit?

      • @eriez
        link
        5
        edit-2
        1 year ago

        Its been a decade since ive done cpa marketing but we used invisible tracking pixels to cross reference how many ads have been viewed and click through rates but ya they can wash the ads with junk traffic.

      • @WhoRoger
        link
        61 year ago

        That doesn’t solve the affiliate thing or other metrics like ad views.

        • @[email protected]
          link
          fedilink
          21 year ago

          You can monitor your site traffic during the ad campaign and see if it goes up by a reasonable rate per impression though?

          Sure I suppose they could lie and you happen to have such a well crafted ad that it has a super high click rate and you are getting scammed but I think that is highly unlikely. Especially depending on your target it would be easy to check.

          • @WhoRoger
            link
            21 year ago

            You can tell if it went up, but can you tell if it went up by a million views or two million?

            Now yes I know metrics exist for this. But all those metrics are written based on data that’s predominantly from a few of these large companies, and so expectations can be skewed.

            Maybe Google has at least some competition in ads, even if nobody can touch that amount, but I can’t see how you could reliably tell if Amazon isn’t skimming your affiliate clicks.