United Airlines starts serving passengers personalized ads on seat-back screens
www.cnbc.com
United's Kinective Media is the latest example of how airlines have adopted new revenue streams such as cobranded cards.

The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.

  • dave@hal9000
    4•5 months ago

    My hope is that there wouldn’t be anything more personal about it than age, sex, and location… But I am sure there’s a lot more that even an airline (businesses that tend to be decades behind in systems they run) can get