Most rebrands occur because the average marketing person is pretty average and “rebrand” looks good on your CV.
A couple of million later, half way through, customers hate the new brand and the marketing people who started it have already left for greener pastures
Redesigning a perfectly good design that everyone is used to allows you to put “designed Netflix user interface” on your CV, and since management has to spend a ton of money on it, suddenly your team is worth something
It’s like rebrands.
Most rebrands occur because the average marketing person is pretty average and “rebrand” looks good on your CV.
A couple of million later, half way through, customers hate the new brand and the marketing people who started it have already left for greener pastures
Redesigning a perfectly good design that everyone is used to allows you to put “designed Netflix user interface” on your CV, and since management has to spend a ton of money on it, suddenly your team is worth something