devastating to their bottom line in the long run if it works as planned.

Google knows their service is addictive and is banking on people being willing to eat an unlimited amount of shit in order to watch a bald man from Vancouver spend 12 minutes talking about his Peloton ride that morning. Realistically, they are probably right. There is no competition to YouTube. Hasn’t been for years. And there probably never will be ever again. Capitalism trends towards natural monopolies as infrastructure and complexity of operations makes startup costs prohibitive.