The new labels allow employees to change prices as often as every ten seconds.

“If it’s hot outside, we can raise the price of water and ice cream. If there’s something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.

Apps like Uber already use surge pricing, in which higher demand leads to higher prices in real time. Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurant Wendy’s making headlines most recently. Electronic shelf labels allow the same strategy to be applied at grocery stores, but are not the only reason why retailers may make the switch.

  • @Aceticon
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    15 months ago

    I supposed it depends on the country, but as far as I know in most of Europe you can just enter a coffee shop or the local equivalent and ask for a glass of tap water.

    Mind you, even though I bought a metal water bottle years ago and almost never buy bottled water nowadays, as you say sometimes it happens that one needs, though its rare and it’s highly unlikely I would be going to a supermarket to buy water.

    • @ComicalMayhem
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      45 months ago

      oh, Europe, yeah that makes sense. see I live in bumfuck America where they’ll tell you to get fucked and then shoot your kid