Interesting study where Ali Baba turned off e-commerce personalization for half a million people to see what would happen if personal data was more regulated.
Sales fell significantly, hitting smaller & newer sellers most as buyers needed to search more. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3962157
This is probably part of the enshittification process. With personalization on you would get pushed to the smaller companies that pay the store site to put their ad at the top of the page.
With personalization off the site doesn’t know what it thinks you want and how to give you what it is being paid to push at you instead of what you want.
This is probably part of the enshittification process. With personalization on you would get pushed to the smaller companies that pay the store site to put their ad at the top of the page.
With personalization off the site doesn’t know what it thinks you want and how to give you what it is being paid to push at you instead of what you want.