It’s getting ridiculous. There’s one youtuber that swapped the thumbnail 4 times this week just to make people look at it again and think it was a different video. The worst part is that it sort of works, I keep looking at it then remembering I saw something very similar from the same channel name yesterday.
I hate this so damn much.
I know YouTube will rate thumbnails and tell you how the thumbnail is doing. I believe they also uploaded a feature where you can upload multiple and it will attempt to change them to see which works best. I see this a lot with Minecraft YouTubers (mostly Grian). It seems to be less trying to trick previous viewers and more so getting the highest rating in the YouTube panel. I think it is partially bs, as there are times I’ll scroll past a video not wanting to watch it at the exact moment and it seems like YouTube takes that as being a bad thumbnail.