Anyone in the U.S. who wanted a $3,500 Vision Pro may already have one. The only hope for increased sales is a rumored cheaper model in 2025.

Those still holding on to their Apple Vision Pros may remain in a rather exclusive club throughout this year. Market research shows that sales for Apple’s first big, expensive headset will remain low in 2024. The latest reports from those keeping tabs on the Cupertino, California company say AVP will have dropped off 75% by the end of August. The true test for Apple’s spatial dreams may rest on the rumored (slightly) cheaper headset.

  • @ZrybewEnglish
    4•6 months ago

    There were two paths for their AR roadmap: -Big-to-small: Macbook -Small-to-feature-rich: Apple Watch

    They decided to follow the big-to-small strategy, and pretty much strapped a Macbook on people’s faces.