"No shady privacy policies or back doors for advertisers" proclaims the Firefox homepage, but that's no longer true in Firefox 128.
Less than a month after acquiring the AdTech company Anonym, Mozilla has added special software co-authored by Meta and built for the advertising industry directly to the latest release
The difficulty is in spinning it to sound non invasive. And of course takes a level of self corruption to even want to do that, since PPA is invasive and you have to delude yourself into thinking otherwise.